Experience the Authentic Flavors of India with Sadguna Masale

Our products are crafted with passion and a commitment to quality, ensuring that every dish you prepare with Sadguna Masale is flavorful and delicious. We believe that spices are the soul of any Indian dish, which is why we take great care to ensure that each of our products is of the highest quality.


About the Company


  • It is a leading Spice manufacturing Company in Eastern India.
  • Located in Saher-Nagri Industrial Area, Ranchi, Jharkhand.
  • Known for its diverse culture and rich tradition of spices and masalas.

Leading Masala Company in Jharkhand:

  • Sadguna Masale stands out as a top masala company in the region.
  • Renowned for high-quality products and commitment to using fresh, authentic ingredients.

Quality and Production Process:

  • Uses hand-picked spices sourced from premium farms across India.
  • Utilizes SS-304 Low Temperature German Technology for grinding, roasting, and blending.
  • Ensures masalas retain natural aroma and flavor.

Product Range:

  • Offers a variety of masalas:
    • Turmeric powder, cumin powder, red chili powder, coriander powder, black pepper powder.
    • Specialized blends like Garam Masala, Paneer Masala, Chicken Masala, Meat Masala, Biryani Masala, Fish Curry Masala, Anda Curry Masala.
  • Used in traditional Jharkhandi curries and modern fusion cuisine.

Future Plans:

  • Expanding product range to include pickles, chutneys, and snacks.
  • Continuing commitment to quality and customer satisfaction.

Popularity and Market Presence:

  • Preferred choice among chefs, home cooks, and culinary enthusiasts.
  • Acknowledged for enhancing the flavor of a wide variety of dishes.
Sadguna Haldi Powder in bowl
K K Dubey Picture

About the Founder

  • Founder: Mr. Krishna Kant Dubey
  • Background:
    • Education: IIT + IIM
    • Industrial Experience: 28 years in top multinationals.
      • Sesa Goa Limited
      • Hindalco
      • MALCO
      • Vedanta Group
      • Aditya Birla Group

Founder's Vision:

  • Inspiration: To make accessible, 100% pure spices to the majority of the population in the country.
  • Mission: Provide affordable spices full of aroma and flavor to society.


"Exquisite Flavors, Timeless Tradition".


To create happiness and love in all kitchens with every entry of all variants of Sadguna Masale.


To craft Sadguna Masale as an affordable brand with unique spices that people love and recommend to others.

Marketing Strategy and Marketing Mix

Through a thorough analysis using the marketing mix framework encompassing the 4Ps (Product, Price, Place, Promotion), Sadguna Masale has strategically implemented various marketing strategies such as product innovation, pricing approach, and promotion planning. These well-crafted business strategies, aligned with Sadguna Masale's marketing mix, have played a pivotal role in the brand's resounding success within the market.

Sales & Distribution Channel

As of today, Sadguna Masale operates with a three-level distribution channel, starting from Manufacturing, extending to Super-Stockists, Distributors, and Retailers, ultimately reaching the end-users. Currently, the company is progressively expanding its distribution network in regions such as Jharkhand, Bihar, West Bengal, Orissa, North-East, and Maharashtra. Moreover, we are actively seeking reliable Channel Partners nationwide to establish a robust presence across the entire country.

About Us

A Registered Trademark of Pure and Tasty Foods Pvt Ltd

SS-304 German Technology Plant.

"Elevate your culinary creations with Sadguna Masale's rich and diverse spices."

Get in touch

Address : Plot No 1/B, Saher-Nagri Industrial Area, Nagri, Ranchi, Jharkhand, Pin-835303

Call : +91-9304157320

Email : contact@sadgunamasale.com

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