Why Sadguna?

Sadguna Spices: Empowering Lives through Quality Spices

Founder’s Passion

• Avid food lover with an insatiable love for food.
• Delighted by flavors in restaurants but noticed high prices hindered many families from enjoying such meals.

Vision

• Aim: Make restaurant-style food accessible to everyone.
• Idea: Create top-quality spices for home-cooked, restaurant-style meals.

India's Context

• Population: 140 crore.
• Poor population: 80 crore (57%).
• Importance of spices: Enhance food taste; average consumption of 5g per person/day.
• Monthly spice demand: 120,000 tons; valued at 25 billion rupees.
• Market issues: 50% controlled by local players; quality often compromised.

Sadguna Spices’ Mission

• Provide high-quality spices to underprivileged masses.
• Ensure healthy, flavorful, and authentic spices.

Market Potential

• Spice market value: 25 billion rupees.
• Goal: Capture 2% market in nearby states.
• Potential revenue: ₹300 crores annually.
• Impact: Establish strong foothold and uplift lives of impoverished population.

The Journey Begins

• Krishna Dubey: 28 years of industry experience; qualifications from IIT + IIM.
• The couple experimented in their kitchen, blending spices with love and care.
• Developed spice blends using a German Technology Plant.

Ensuring Authenticity

• Initially considered outsourcing spice grinding but chose to establish their own factory.
• Met all Government of Jharkhand requirements for quality and authenticity.

Launch of Sadguna Masale

• Word spread, and the town buzzed with excitement.
• Sadguna Masale launched, fulfilling the dream of affordable, restaurant-style meals for families.
• Overwhelming love and appreciation from customers made Sadguna Masale a household name.

Impact and Legacy

• Sadguna Masale continues to spread happiness in kitchens across India.
• Krishna and Suman's dedication inspired others to follow their dreams.
• "A Spiceful Dream" demonstrates that with passion and determination, simple dreams can profoundly impact many lives.